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Marketing

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The Marketing settings are used to merge marketing tools with the booking tool.

  • Script Link: To integrate Google Tag Manager into your website, you must place a code as a <script> tag in the website’s HTML code.

– This link must be in the below-mentioned format,
  “https://www.googletagmanager.com/gtag/js?id=XX-0000000000”
– Click here to learn more about GTM integration.

 

  • Method Initialization: To manage consent, you can use method initialization with gtag.js.
    – You can explore consent and how to implement it on the website on the Google guide here.

 

  • Triggering Method: Triggering method is used to get real-time conversion data. You need to implement a gtag code into the website to pass those data. (You can explore this too in the above-mentioned Google guide link.)

 

  • VWO Smart Code: VWO is an Experience Optimization Platform to analyze website visitor data. Explore this article to know more about VWO smart code and its integration process with GTM.